Press Centre
11 - Release
New TV show format refreshes and revalues major movie collections.
In this new TV show format, Cine Theme©, the anytime movies serve the audience with a new perspective, illustrating themes debated by famous and specialists guests, as well as bringing the audience to the emotional mood required for a hot debate.
Older films that already had lost interest of the programming executives get back to prime time and prime channels, because the movie takes the contemporarity of the theme debate show that follows it. For the show its more valuable an older movie that fits well the theme than a new one that doesn’t.
The show debates for some days the very same theme of life, and broadcasts before it one movie on the same theme per day of debate. This way, audience and guests get into the emotional mood that warms-up the show and enhance its value to the audience.
The movie has the potential to increases the audience rates of the following debate, because they load the audience with strong and vivid emotions, examples and illustration of the theme debated. In return, the debate has the potential to increases the audience rate of the movie, because the audience will be willing to watch the movie to get ready for the debate that follows.
More information can be found in the show website www.movietheme.com
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