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9 - Release Movies and television studios gained a new distribution channel to license their movie collections worldwide. The Cine Theme© show is a new TV show that debates everybody’s daily life themes and uses movies to illustrate and dramatize these themes. The author, Márcio Maita, a Brazilian producer, created a new TV show format that innovates debate shows as well as movie shows. Broadcasts one movie on a theme being debated every day of the show, and follow it with a debate on the themes by famous guests and specialists leadered by a host. Its good news for the major movie rights collection owners, because the movies get a new perspective, the perspective of the theme debate, and therefore, they gain contemporarity in the audience minds. Anytime movies get a new application to the audience: besides the entertainment of the movies itself, they turn to be illustrations on the theme and bring the audience to the emotional mood of the following debate. Thus, the movie collections are refreshed and revalued, beyond the classic or cult channels. Prime time and prime channels now can broadcast older movies that fit well the themes, always when they can illustrate and warm-up the following debate. More information can be found in the website www.movietheme.com |
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