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7 - Release New television show format, Cine Theme©, suggests an innovative Pay TV Channel. There are dozens of feature films channels on Pay TV. Telecine, Cinemax, TNT, HBO are a few of them. Some are segmented and broadcast different genres, like premium for all audiences, action mainly for men, classics, cult and others. However all of them have a common characteristic: they work only movies. So, the more successful channels, predictably, are the ones who broadcast the more recent successes in theatrical and homevideo releases, and the older movies get the last audience rates. The Cine Theme© Channel is a innovative proposal, because it is a composition of a television debate, talk or documentary show about everybody’s life themes, together with movie broadcasting to illustrate these themes and turn the discussion hotter. Anytime movies are refreshed and revalued and are broadcasted as new products, because the present time discussion of a theme gives to the movie a new application, as an illustration peace, watched with this new perspective by the audience. To the debate it is better to exhibit an old well fit movie than a new one that doesn’t fit. Thus, the Cine Theme© Show highlights itself from other movie channels and get memorized in audience minds. |
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